Content approval circuit
Each piece of content goes through the right people before it's published.
Benefit: Faster, traceable approvals.
Marketing & content
From brief to publication, keep your content flowing.
First drafts are prepared, approvals flow and results are gathered. Your team stays in charge of the message.
A new piece of content to produce
Illustrative exampleBrief
Goal and audience
First draft
In your tone
Approval
Editorial review
Human step
Publication
On your channels
Reporting
Results gathered
What we can automate
Product page preparation
Product pages are written and completed in your style.
Benefit: A richer catalogue, sooner.
Consolidated paid-media reporting
Your ad results are gathered into a regular report.
Benefit: Reporting with less repetitive work.
Variations for your business
What you gain
Smoother production
Less time spent on a blank page.
Traceable approvals
Everyone knows who reviews and when.
Results in one place
Your figures come together without copy-paste.
You stay in control
- Nothing is published without editorial approval
- Factual claims are checked by a person
- Reporting figures stay traceable back to the source
Works with your tools
- Notion
- Airtable
- Google Sheets
- Slack
- Shopify
- WooCommerce
- OpenAI
- Claude
What's possible depends on your tools and the access available.
Examples by industry
Frequently asked questions
Is the content fully AI-generated?
No. AI prepares working drafts from your templates and inputs. Editorial approval stays human.
A process you'd like to move forward?
Tell us about it: we'll look at what can be automated for you.